As the company began rapidly expanding online they decided to rebrand most of the company’s operations under the Rivers and BetRivers naming convention. Rivers Philadelphia was originally named Sugarhouse Casino. The brand Sugarhouse originated from the parent companies Land Based Casino in Philadelphia, Rivers Casino. The publicly traded company launched Sugarhouse online casino as their original flagship brand in New Jersey during the very early days of legal US igaming. Sugarhouse was founded by Rush Street Interactive, or, “RSI” as they are commonly known amongst the gaming industry. If you want to bet online in New Jersey & Connecticut, then PlaySugarhouse Online Casino and Sportsbook from Rush Street Interactive is a great brand to try.

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